A new chapter on the road: Introducing our newly branded Select school skiing coach

At Select School Skiing, we are always looking for ways to enhance the experience we provide to schools, students, and teacher. Today, we are proud to share an exciting milestone in our journey – one that quite literally puts our commitment to excellence on the road.

We are thrilled to unveil our brand-new, fully branded Select School Skiing coach, operated in partnership with Pewsey Vale Coaches. This latest addition represents far more than just a new vehicle- it’s a powerful symbol of our growth, our values, and our continued investment in the future of school ski trips.

A coach that represents who we are

Since our inception in 2015 Select School Skiing has been trusted by schools across the UK to deliver exceptional ski experiences. Our trips are about more than just skiing – they’re about building confidence, fostering independence, and creating lifelong memories for students.

Now, with the launch of our newly branded coach, we have a visual representation of everything we stand for. Featuring our distinctive logo and signature colouring, the coach is instantly recognisable and proudly reflects our identity as a leading school ski trip operator.

Behind the Scenes: Bringing the Coach to Life

To celebrate this exciting addition, we are delighted to share a special behind-the-scenes video that captures the transformation of our new coach.

We take you behind the scenes and show you how our new Select School Ski coach comes to life! See how our expert fitters carefully apply the branding, turning a standard vehicle into a striking and instantly recognisable part of our fleet. The video showcases the precision, craftsmanship, and attention to detail that goes into every stage of the process. From the initial design to the final application, it’s a fascinating look at how our brand is brought to life on such a large scale.

Watching the coach being wrapped is a reminder that excellence is built step by step – reflecting the journeys we create for our schools.

A symbol of growth and ambition

The introduction of our branded coach marks an important moment in the continued growth of Select School Skiing. As demand for school ski trips continues to rise, we are investing in the infrastructure and partnerships needed to support that growth. This coach is a clear demonstration of our commitment to expanding our presence in the school ski industry while maintaining the high standards we are known for.

It reflects our ambition to lead the market, not just in terms of the destinations we offer, but in the overall experience we provide. From the moment students step onto the coach to the moment they return home, we want every aspect of the trip to exceed expectations.

Supporting access to Snowsports for all

While growth and excellence are important, our mission goes beyond commercial success. We are deeply committed to making snowsports accessible to as many young people as possible.

Through our partnership with Snowsports Wales, we are actively working to encourage children from disadvantaged backgrounds to experience skiing – often for the very first time.

We believe that every child should have the opportunity to discover the joy of skiing, regardless of their background. Ski trips can be life-changing experiences, helping students build confidence, resilience, and a sense of achievement.

This commitment is particularly strong in our work with Welsh schools, where we strive to break down barriers and create opportunities for students who might not otherwise have access to snowsports.

Our new coach plays a role in this mission too. By expanding our capacity and strengthening our operations, we are better equipped to support more schools and more students on their journey into skiing.

Watch the Transformation

Don’t forget to check out our behind-the-scenes video to see the transformation for yourself. From the first stages of the wrap to the finished result, it’s a fantastic insight into how our new Select School Skiing coach comes to life.

We hope it gives you a sense of the care, attention, and passion that goes into everything we do.

At Select School Skiing, we believe that every journey matters. With our new branded coach, we’re taking another step forward in delivering exceptional school ski experiences – on the road, on the slopes, and beyond.

In partnership with

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